“The competitive position of a company is determined by the industry structure in which it competes.” Critically evaluate this statement.

dodging, a so small treatment but with such(prenominal) great importance as slowly handling underside lead a follow all to prosperity or to total disaster. Strategy is a margin that cannot be easily explained in a few words as it involves planning, closing making, achievement of goals and consideration of environmental factors (Nollet, et. al. 2005). Strategy is very crucial as it is a means through and through which the company leave alone distort to experience financial growth, turn up strive to gain a position into the market, and will hear to eliminate its competitors (Thompson, & Strickland, 2003). In the current mull over strategic assessment of the pharmaceutical diligence in Greece that produces generic wine wine drugs will be conducted. The first part of the prove will focus on issues concerning trends, principal strategic groups, hypocrisy liveliness cycle analysis, threats and opportunities (SWOT) as well as policy-making and ratified inf luences that the industry has to face (PESTLE), whereas in the second instalment Porters fiver forces analysis will be used to view whether the belligerent position of a company is determined by the industry structure in which it competes. Part 1: strategical assessment of the generic pharmaceutical industry in Greece During the uttermost(a) days the generic market in Greece has exhibited great growth.

more than specifically, in 2002 out of the 20 most profitable organizations in Greece, 9 participated in the production and selling of generic drugs (Geitona, et al. 2006). just nowadays what is a g eneric drug? According to Dr.Roger Williams,! a generic drug is a drug that is similar to a persist drug in terms of dosage, strength, route of administration and point use (as cited in Meyer, 1999, p.11S). Although one would think that it is meaningless to deficiency an imitation of a range drug rather than the standard itself a conduction of SWOT analysis to the... If you want to declare oneself a full essay, order it on our website: OrderCustomPaper.com

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