Trends in Interactive Marketing

Trends in Trends in synergistic merchandising Interactive Marketing Table of Contents Introduction3 streamer Ads3 Interstitials6 Pop-Ups6 look for Ads6 Pay-Per-Click6 Online Communities7 Viral Videos8 affable Networking9 Facebook9 Twitter10 Conclusion11 Reference13 addendum15 Introduction In todays economy companies must(prenominal) be savvy when it comes to maximizing customer exposure and minimizing cost. harmonise to the groyne Street Journal, U.S. ad spending on media much(prenominal) as TV, print and online present ads fell 14% to $30.18 zillion in the first quarter from a year earlier[;] check to TNS Media intelligence informationthe Internet was the only medium to retrieve growth (Vranica, 2009). As companies look for ways to cut costs and as trade bud locomotes contract, m all of them are looking to engineering and interactive merchandising to subsidize costly print and TV ads. The newest channels for communication and sellin g directly to customers are electronic. The net provides marketers and consumers with opportunities for much great interaction and individualization (Kotler & Keller, 2009).

Interactive merchandise has handsome from company websites, webpage sponsorships, and mass email marketing to: pennant ads, interstitials, take care ads, online communities, viral videos, and social networks. For the purposes of this paper, a deeper dive into Netflix (NFLX), one of the valet de chambres biggest buyers of online advertizing (Kafka, non Showing, 2009), will provide notwithstanding insight into the latest trends in intera ctive marketing. Banner Ads Banner ads, al! so known as display ads or scratch ads, are on well-nigh every internet page. It is marvelous one could visit any major news, entertainment, or face engine homepage without seeing banner ads. Display ad formats diddle ~33% of total online advertising or about a $7.6BN business in 2008, [and]display adsremain the bread-and-butter of the online advertising heavens (May & Kwong, 2009)....If you want to get a full essay, nine it on our website: OrderCustomPaper.com

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