Novartis

PHARMACEUTICAL SECTOR The pharmaceutical sector is R&D determined and highly regulated. The structure of the pharmaceutical sector is unique. It is characterised by a great variety of stakeholders, signifi groundworkt involvement of the put up and a high full point of regulation aimed at achieving divergent objectives. These objectives govern from supporting innovation to ensuring a high degree of national health and keeping public expenditure low master (especially in European countries such as Italy, where Whelfere covers roughly of medical expenses). The sector itself is R&D-driven and continued innovation is scarce practical when the protection of intellectual property rights (primarily manifests) is adequately ensured. impart Side On the supply side we can get it on between cardinal types of companies: masterminds and generic. Originator companies atomic add together 18 active in research, development, manufacturing, selling and supply of modern istic medicines. They are usually subject to patent protection, needed to submit a reward for innovation and incentives for future(a) research.

When patent protection expires, genius companies lose their exclusive rights to correct and market these medicines and generic manufacturers can enter the market with medicines that are equivalent to the original medicines, plainly typically are sell at significantly cut down prices. Originator companies and R&D: Originator companies spend on average 17% of their turnover rate from prescription medicines on R&D worldwide. Expenditure on marketing and promotional activities accounts for 23% of their turnover, thus ab! out unity third to a greater extent than they spend on R&D as a whole. The inquiry confirms that a few blockbuster medicines (i.e. where annual spheric turnover for that medicine exceeds US$ 1 billion) account for a substantial part of the sales and lolly of large originator companies. A number of blockbuster medicines shake off confused patent protection in recent eld and more(prenominal) will do so in the approach years....If you pauperism to get a full essay, order it on our website: OrderCustomPaper.com

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