Memo to ebusiness Chief Marketing officer

To: John Doe; Chief market OfficerFrom: Jane Doe; e-Business merchandise ConsultantDate: June 29, 2007Re: Targeting ?niche? trade and weathervane situation redesign. Three eld ago camecordia.com has spent hundreds of dollars in launching our post, purchasing situation submission parcels, assort ads and bulk e-mail addresses; yet we atomic number 18 lacking to realise some traffic to our put. At present, we be marketing to consumers that consider various learns and are not concerned in the type of products we are domiciliateing. The problem could possibly be that we whitethorn not be selling our product to our veritable consumer or whitethorn be we are not marketing the typeset type of product to our consumers. Therefore, we need to redesign our site with nominal changes and target the right clients. Target ?Niche? marketingCurrently, our web site sells both cameras as well as camc nightclubs. We bye moderate products on our site with questionable quality, also our site targets customers with diverse needs; which may be the reasons why our sales may have dropped within three years on our site. We may look into resolving this discrepancy by playacting the pursuance -?By targeting our product towards certain people. Large organizations offer numerous products, loads of information, and services, which can cause a consumer to desert in confusion versus helping them out.

By gearing our center on on high quality camcorders and cameras for professionals or people who get it on this as their hobby, we can show the uniqueness of our products compared to our competitors. ?Foc us on the literal need of the customers. In! order for us to do this we need to invest in redesigning our site in which a fall out or chat room will be assumption to the shoppers for a chance to discuss in detail the products that are being offered. By viewing and tutelage up with... If you deprivation to get a full essay, order it on our website: OrderCustomPaper.com

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