Advertising Board of the Philippines Essay Example for Free

Advertising Board of the Philippines EssayThe Advertising Board of the Philippines, also known as Adboard is composed of eight national organizations involved in advertising that are unified together to go on the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry, its mission is to make out world class advertising along with advocating professional ethics through responsible and aboveboard advertising.Adboard was formerly known as the Philippine Board of Advertising. The board was formed as a result of a series of meetings in 1973 by leaders in the advertising industry. They felt the urge to commit themselves in creating a committee to achieve their goal in serving the interests of the nation. The Board was established on may 3, 1974.ADBOARD, being the mother and umbrella association of TEN (10) member-associations such as OAAP, PANA, 4As, ASAP, UPMG, IBA, MORES, IMMAP, MSAP and CAAP, also has its own Stan dards of divvy up Practices and Conduct representing the trade practices from heterogeneous advertising celestial spheres, with which OAAP is the only recognized outdoor advertising association. The Adboard seal is emblematical of the 5 areas of endeavor engaged in by the nine (9) associations comprising AdBoard advertiser, advertising agency, media, advertising services sector and the consumer sector.The 5 elements are shown as adjacent circles, which symbolize unity and harmony. They appear to be in proceeding which depicts vitality and dynamism. The background is a deep blue field which symbolizes social consciousness and service to country. Adboard promotes truthful and informative advertising for the benefit of consumers and the public in general and upgrades the practice of advertising in indian lodge to develop public confidence in advertised products and services and in the credibility of advertising as an economic activity.It also strengthens the effectiveness of the industrys self-regulations and enhances professional relationship and to promote greater cooperation among the various sectors of the industry. Adboard develops industry awareness and commitment to its social responsibilities, including the promotion of values and lastly, to enhance the industrys parcel to economic progress and in nation-building.