The current strategy of Sony Essay Example | Topics and Well Written Essays - 3250 words

The current dodge of Sony - set about ExampleAs such, it can be said that Sony aims to become the leading global provider of meshinged consumer electronics and amusement which is to be attained by strengthening its core telephone linees, enhancing network initiatives and leveraging international issue opportunities to digit for the future and drive further growth and profits for the company. Since innovation is at the heart of Sonys business model, Sony intends to enrich its strengths with external expertise by accelerating the efficiency of R&D, as well as by enabling the company to effectively respond to rapidly changing customer needs and preferences in the network era. Thus, through the creation of new user experiences, strengthening core businesses, driving innovation, and minimizing the environmental impact of its operations, Sony strives to grasp not only sales volume, but also sustainable and profitable growth. Furthermore, Sony believes that the key to achieving such goals lies on accelerating and aligning its business operations. In this light, two business groups were formed during the formation of this strategy the Network Products and service Group and the New Consumer Products Group. The Network Products and Services Group is comprised of Sony Computer Entertainment, personal computers, mobile products including the Walkman, and Sony Media and Software Services. finished this group, Sony aims to bring new technologies to the market and increase the pace of innovation. Along with the introduction of new technologies, Sony also created digital services that tie together all of its products, thus, sustaining profitability and maintaining a cohesive corporate culture. On the new(prenominal) hand, the New Consumer Products Group is composed of television, digital imaging, home audio, and the video business. Through this Group, Sony targets to achieve profitability and growth through product innovation, as well as to improve efficiency and spee d of operations. In amid these two groups are two team ups that help in software development and render logistical support. The graduation is called Common Software Technology Team. It develops and implements integrated technology and software solutions. The second one is called Manufacturing/Logistics/Procurement team that ensures efficient supply chain solutions for the aforementioned business groups. With this, a brief look at the pecuniary report of Sony in 2008 reveals that there is a substantial increase in terms of its net income as driven by the increase in sales. Thus, such figure can be attributed to the growth in sales. Summarizing all the gathered information, it can be claimed that the strategy of Sony banks primarily on the internal alignment and reorganisation of its primary business units in order to increase production efficiency while minimizing costs. Q2. Evaluate the strategy being adopted by Sony to regain lost market share. Reference to the material presen ted in obtain Strategy for Business, which theory/concept that the current strategy of Sony was based on. You need to critically justify your affirmation The business strategy of Sony, which banks on strengthening the coordination among its core business through the creation of