I have no idea Essay

1.Is it ethical to sell a product that is, at lift out, only mildly effective? Discuss. Product? Discuss. autonomic nervous system Selling a product that at its best mildly works is ethical because the product does work. The issue that persons be having is that it varies in effectiveness per person.2.Is it ethical to put to work cultural norms and values to promote a product? Discuss. ANS I believe that is it perfectly good to exploit culturally values norms. Marketers depend on cultural values and norms to market products. It is through the intellect of the markets coating and values that companies better understand the customers needs.3.Is the advertising of comme il faut & Lovely demeaning to women, or is it promoting the integrity cream in a way non too dissimilar from how most cosmetics are promoted? ANS seemly and lovely has taken advantage f the position that cosmetic companies promote. Cosmetic companies promote that women are imperfect and perfection chiffonier be achieved through their products. fair and lovely has epitomized this through their campaigns4.Will HLLs Fair & Lovely Foundation be enough to counter charges made by AIDWA? Discuss. ANS The product exempt has acceptance in the Indian market so it may be that the foundation has been effective. The foundation similarly does a great job in countering the believe that the product demeans women by empowering them.5.In light of AIDWAs charges, how would you educe Fair & Lovely promote its product? Discuss. Would your response be different if Fairever stayd to use rightfulness as a theme of its promotion? Discuss. ANS In light of AIDWAs response I recommend that Fair & Lovely promote the product without using fairness as the theme. If they do continue to use fairness as a campaign they should alter the perception of fairness as not being light skinned but representing nuanced and healthy skin.6.Propose a promotion/marketing chopine that will counter all the arguments and charges ag ainst Fair & Lovely and be an effective program. ANS I drive that a simple change in the promotion from advocating for fairer skin towards healthier toned skin can relieve the pressure being faced by the company.How can they go about this campaign? Fair and Lovely should launch a campaign promoting that beauty is not only fair but glum also. This campaign should headline women of varying skin tone, shapes and sizes using the product not to change their skin tone but enhancing their own skin tone.7.Now that a male market for fairness cream exists, is the strength of AIDWAs argument break-danceed? ANS Male market for fairness cream does in essence weaken the argument that fairness cream is demeaning to women. However it can strengthen the argument that the company has utter its grip on exploiting cultural norm and values by advocating for universal fairness of both males and females.8.Comment on using Shakti Ammas to introduce fairness cream for the masses in light of AIDWAs charge s. ANS Fair and Lovely is responding to the demand of the market. In spite of the claims of AIDWA the market is still demanding the product. AIDWA may need to to attack the culture vs. attacking the company.9. Listen to In India, Skin-Whitening