Marketing plan Essay Example | Topics and Well Written Essays - 750 words - 2

Marketing plan - analyze ExampleWith a range of popular brands in the FMCG sectors including Americana Meat, Americana Cake, Farm Frites, California Garden, Greenland, Lion, Kiko, Gulfa, Americana has a great demote to expand their presence and to reach more consumers in one of the biggest and most complicated markets in the world.In the UK market, the target market for the HALAL brand impart be the Muslim people who immigrants whose number has greatly increased due to their settlement in the country decades ago. We lead also target the Muslim transaction people who get down been moved to the country by multinational companies that have invested in the country. Therefore, Halal will target these two groups of Muslims who still holds on to their religion and its teachings. As a result, they are willing to hand their income on foods that is stipulated in the Quran to constitute a observant meet among the Muslim religion.In the UK, we will modify our brand positioning. The new B rand position to be adopted is the provision of a lawful meat among the Muslim religion. In addition, UK being a highly stable economy with high nominal wage, we will still adopt the pricing the product high to presage the quality of the product because consumers have high disposable income and high spending level (Cadogan, 2009). Several methods of communication will be apply in relaying messages to the respective consumers informing them how the product is of high value to their religion. In short, Americana will position themselves in the UK market as a convenient, healthy, tasty, nutrient, and high-quality and high value to Muslim religion brand. In addition, the Americana meat products will be linked with indulgence and health benefits.In the UK, we will launch the product under the identical brand name. This is so because such brands are well established and are therefore recognised wide by all the Muslims. Changing the