Marketing Strategies of Dominos Pizza and Pizza Hut Essay

tradeing Strategies of Dominos Pizza and Pizza Hut - Essay ExampleMcDonalds is the biggest player in the fabrication that controls 18% of the market (King, 2013). For the previous two decades, Dominos and Pizza hut have created a reputation for excellence that has yielded respect from the customers and other industry experts. Over the past five years, Dominos and Pizza hut have obtained profits due to their marketing efforts. For the period between 2010 and 2014 Dominos profits were 251M, 280M, 305M, 399M and 405M separately (Market Watch, 2015). On the other hand, Pizza huts profits were 400M, 450M, 600M, 700M and 760M (Novak & Creed, 2015).Notably, marketing itself is a strategy that organizations employ to communicate with the consumers to make them knowledgeable of the services and products offered (Kotler & Armstrong, 2014). Marketing is particularly essential as it launchs the company an edge against the rival firms (Boone & Kurtz, 2015). A marketing strategy engrosses the products offered, the pricing of such products, the promotion of the products and their distribution. This report will give the marketing milestones that Pizza hut and Dominos have achieved and the differences in their marketing strategies within the United Kingdom.Since its incorporation in 1995, Dominos has endeavored to be the worlds best pizza delivery company. The company strives to bring accessibility, pleasure and happiness to its consumers through delivering pizza at their door steps (Farrell, 2014). The company also strives to gift products that best satisfy the needs of its customers. Though its an international company, the company acts locally within the UK by offering delicious local tastes. The companys slogan such as fun meal has been famous among the customers. Consequently, Dominos delights in a high market share of 9% in the UK market (King, 2013).On the other hand,